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TRAVEL DEMAND MANAGEMENT & TRANSPORTATION SYSTEMS MANAGEMENT

Photo: VISIT Milwaukee

VISION 2050 makes recommendations related to travel demand management (TDM) and transportation systems management (TSM), which both relate to maximizing the efficiency of our existing transportation system. TDM is the use of tools and strategies to reduce single-occupancy vehicle travel or to shift travel times and routes to allow more efficient use of the transportation system. Implementing TDM measures can reduce traffic congestion, improve air quality, and save travelers time and money. TSM aims to maximize the capacity of the existing transportation system and improve safety through tools and technologies that minimize the impact of traffic incidents and improve traffic flow. TDM and TSM recommendations are summarized below. In the sections below, review the key recommendations related to TDM and TSM as well as a summary of progress towards achieving these recommendations. Then, explore relevant metrics the Commission monitors using the following interactive maps and charts.

TRAVEL DEMAND MANAGEMENT

WHAT VISION 2050 RECOMMENDS:

  • Enhancing preferential treatment for transit and high-occupancy vehicles through HOV bypass and transit-only lanes

  • Expanding the network of park-ride lots

  • Pricing personal vehicle travel at its true cost

  • Facilitating transit, bicycle, and pedestrian movement in local land use plans and zoning

  • Collaboration between government entities and private-sector mobility providers (e.g., Uber/Lyft or Bublr Bikes) on possible partnerships to advance an equitable, affordable, and efficient transportation system

HOW ARE WE DOING?
Activity since VISION 2050 was originally adopted in 2016

Net gain of parking spaces in park-ride lots in the Region, with a combination of lot expansions and relocations

Expansion in car-sharing services and increase multimodal options in cloud-based trip planning services

SEWRPC created the Workforce Mobility Team to work with employers to address workforce transportation challenges

No notable progress on preferential treatment for transit and high-occupancy vehicles

Vehicle availability continues to grow while the number of people per vehicle declines

TRANSPORTATION SYSTEMS MANAGEMENT

WHAT VISION 2050 RECOMMENDS:

  • Expanding TSM measures currently in place, including closed-circuit television cameras, ramp meters, variable message signs, and signal coordination

  • Implementing new TSM measures that leverage emerging technology such as advanced traffic sensors and adaptive traffic signals

  • Implementing parking management and guidance systems and demand responsive parking in major activity centers

HOW ARE WE DOING?
Activity since VISION 2050 was originally adopted in 2016

Expansion of closed-circuit television cameras, ramp meters, variable message signs, and crash investigation sites on the freeway and surface arterial street and highway system

Expansion of coordinated traffic signals on surface streets and highways

Continued enforcement of access management standards by WisDOT

Improved and expanded dynamic route planning options through the 511 Wisconsin website by WisDOT, including a new data sharing agreement with Waze and Google Maps to share advisory alerts with the public and crowd-source incident information

PARK-RIDE LOTS

Park-ride lots promote carpooling and can support transit use—improving the efficiency of the Region's transportation system. In 2019, there were 51 park-ride lots in the Region, with 37 lots served by commuter or express bus service and 14 lots not served by transit, as shown on the map below. The utilization of parking spaces at all park-ride lots served by transit in 2019 ranged from 12% to 116%(with vehicles parked outside of designated parking stalls). The utilization of parking spaces at all park-ride lots not served by transit ranged from 3% to 133%.

Existing Park-Ride Lots in Southeastern Wisconsin: 2019

Source: WisDOT and SEWRPC

Park-Ride Lot Utilization in Southeastern Wisconsin: 2014 and 2019

Park-ride lot utilization has decreased by about 11% from 2014 to 2019 despite a slight increase in the total number of available parking spaces.

Source: WisDOT and SEWRPC

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